Environmentalism is a deservedly popular trend these days. My company is no different from others in trying to flash their green credentials. So, a “green report” was produced to demonstrate how much less water was being used in the manufacturing process and that there was great progress in achieving carbon neutrality.
The release of the report was through email with a link to the corporate intranet. Within days, paper copies were sitting on all the desks at head office.
Now I wonder, did anybody in PR actually understand what the environmental cause was really about? Head office people are always on their butts, reading email and thumbing their Blackberries. Who needs a paper copy and isn’t this contrary to the overall cause?