Final word on the conference

I forgot to wrap up my previous post on the conference.

Last time I wrote, I’d covered everything before dinner. The evening activity was a costume party where tables had to dress to a (organizationally set up) movie theme. People walked up to the dining room on a red carpet with papparazzi and cameras making a fuss. It was an interesting experience to say the least. This was then followed by an awards ceremony to celebrate the department’s best performers – in the spirit of the Oscars but executed like the Logies.

The greatest surprise of the evening was a very special guest speaker – Bryce Courtenay. Since the theme of the overall conference was “Once upon a time” or the heart of storytelling in marketing, having a writer of his insight and experience was chilling. I had never read his work but his telling of his life as an orphan in South Africa, his drive to become something more, his struggles and misery of losing his son to debilitating leukemia made you feel so strongly for him. It was simply great storytelling.

It was also a great way for me to end the evening. Soon after dinner, at the modest time of 10:30pm, I went to bed. This was much earlier than everyone else, but that’s a story for another post.


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